Projecting your presence through an online conference call takes a little practice, but like any other presentation, it’s about knowing what you want to communicate and controlling the room. In a virtual space, that means using something like a virtual office background for Teams to remove any possible distractions and keep everyone focused on the task at hand.
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Show Prospective Clients Your Professionalism
Building a brand is about more than just name and logo recognition, it’s about building a presence that people feel when they think about your company. That means deciding on an ethos, a presentation of character that shows the values you embody. Whether that is trustworthiness, reliability, service, or a more specific industry-related priority, you need to set a tone.
A branded virtual office background helps because it not only lets you show off elements of your branding like your color palette and font choices. It also gives you a chance to craft a visual that underscores your company’s character.
Combine your logo with photos of your team, key products, or even work sites where you get the job done for your customers to show them how dedicated you are and how your team operates. You can also mix and match the logo with talking points for the current meeting by reserving space against the background for visual aids that you can change throughout your presentation, or keep it simple to show how focused you are on what the client says.
Logo in Plain Sight
One of the first steps to effective branding is keeping your logo in view. Logos are icons, they need to be recognizable but still relatively simple because they should be easy to recall. Those same qualities make them ideal as background items because they do not need to call attention to themselves as anything but a stand-in for your brand’s name and ethos.
Whether you use the logo in combination with other visual elements or make it the entire backdrop to your presentation, it makes a great choice for a simple, clean, and professional Zoom virtual office background. You already know why your logo should be easy to spot on business cards, fliers, and your website. The same logic translates to your videoconferencing background.
Preserve Privacy and Confidentiality
With more people than ever working from home or hotel rooms, as they travel to job sites and meetings, a virtual background is as much a matter of protecting your privacy as anything else. Members of your team can present the same appearance to the client whether they are on a mobile device, in the office, or working from a traveling laptop. That levels the playing field and keeps clients from focusing on things like the antics of pets and kids.
Set Yourself Up for Success
Whether you are putting together a company-wide background that standardizes your operation or building one for yourself to make your conference calls look better, a branded background is a great way to demonstrate that you are serious when you talk to clients online. Start building yours today.